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Primesoft contracted to redevelop Ayala Land NUVALI website

Manila, Philippines – April 09, 2010 – Hot on the heels of clinching the Ayala Land website redevelopment project, Primesoft has just been contracted to likewise redevelop the Ayala Land NUVALI website. Located in Sta. Rosa, Laguna, NUVALI is a metropolitan development project representing an evolution in Ayala Land's approach to master planning. It is the first large-scale development in the Philippines to be built on the principles of sustainable design. Highlighting the website redevelopment for NUVALI is the incorporation of Primesoft's proprietary content management system (CMS), which shall be used to facilitate and expedite the updating of website contents.

About Ayala Land Inc.

Ayala Land Inc. is the largest and most respected real estate developer in the Philippines. The company’s developments have been nurturing the hub of the country’s business districts for several decades. ALI can trace its roots to Ayala Corporation, the oldest, and arguably one of the most established Philippine companies today. After all, it has been in existence in the country since 1834.

Ayala Land Inc. has been an independent subsidiary of Ayala Corp since 1988. It has since grown by leaps and bounds and has been publicly listed on the Philippine Stock Exchange since mid-1991.

For more information on Ayala land Inc., please visit: http://www.ayalaland.com.ph

About Primesoft

A dynamic offshore outsourcing firm for over a decade, Primesoft has acquired and developed the right mix of business savvy, cultural sensitivity, and customer insight to respond to the real IT challenges of organizations of different shapes, sizes, industries, and geographical locations. Since it was established as a Hong Kong-registered company by its French principal, Primesoft has grown to expand in Europe, in the United States, and in Asia.

Primesoft has worked with over 250 clients from different industries worldwide, on a wide range of IT solutions and services, such as: Custom Development Solutions, Creative Design and New Media, Managed IT Consulting Services, Gaming Solutions, and Web Acceleration Solutions.

Primesoft's Regional Development Center (RDC) houses over 35 experts and professionals (with over 20 consultants deployed on-site at client locations), each of whom has earned the credentials and experience in different fields, industries, and areas of IT specialization. The RDC is based in Manila, Philippines, which has been recognized as one of the world's IT hubs and has recently ranked fourth worldwide in IT competence and skills, as disclosed by the US-based research firm, The Meta Group.

For more information on Primesoft, please visit: http://www.primesoft.com/

Press Contact
Zean Villongco
E-mail: zvillongco@primesoft.com
Tel: +63 2 752.1220
Fax: +63 2 752.1221