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Primesoft to Provide Ayala Land with Content Management Services

Manila, Philippines – April 16, 2007 – Primesoft announced today that it has been awarded a contract by Ayala Land Inc. to provide web site content management services for the new Ayala Land Inc. web site.

Ayala Land Inc. is another industry leader in the Philippines that has tapped Primesoft to provide it with web site content management services. Other organizations in the Philippines that utilize Primesoft’s outsourced managed IT consulting services include BMW Philippines, The HMR Group and the Asian Development Bank, to name a few.

"Ayala Land has recognized the need to ensure that the content of its new web site be continuously updated. Web site content management is a full-time job and Ayala Land has made the right decision by outsourcing this function to Primesoft, as it frees them from this task and allows them to focus on other activities. This is even more true when you consider that updates can take more advanced forms such as Flash content and stylized graphical imagery. Moreover, the awarding of this new contract to Primesoft is further proof in Ayala Land's confidence in Primesoft," explains Rey Lane, General Manager of Primesoft.

Primesoft’s web site content management services offer comes bundled with a suite of web-based tools that allow for the automation, assignment and tracking of web site content updates requests. More importantly, through the provisioning of an excellent service level agreement, Primesoft is able to ensure its clients that web site updates are done properly and within the required time frame.

In addition to providing web site content management services, Primesoft will also be assisting Ayala Land Inc. project teams in UAT activities prior to the launch of its new web site (The web site was developed by a 3rd party).

For more information on how Primesoft can help your business with its web site content management requirements, please visit: Services & Solutions

About Ayala Land Inc.

Ayala Land Inc. is the largest and most respected real estate developer in the Philippines. The company’s developments have been nurturing the hub of the country’s business districts for several decades. ALI can trace its roots to Ayala Corporation, the oldest, and arguably one of the most established Philippine companies today. After all, it has been in existence in the country since 1834.

Ayala Land Inc. has been an independent subsidiary of Ayala Corp since 1988. It has since grown by leaps and bounds and has been publicly listed on the Philippine Stock Exchange since mid-1991.

For more information on Ayala land Inc., please visit: http://www.ayalaland.com.ph/

About Primesoft

A dynamic offshore outsourcing firm for the past nine years, Primesoft has acquired and developed the right mix of business savvy, cultural sensitivity, and customer insight to respond to the real IT challenges of organizations of different shapes, sizes, industries, and geographical locations. Since it was established as a Hong Kong-registered company by its French principal, Primesoft has grown to expand in Europe, in the United States, and in Asia.

Primesoft has worked with over 250 clients from different industries worldwide, on a wide range of IT solutions and services, such as: Custom Development Solutions, Creative Design and New Media, Managed IT Consulting Services, Gaming Solutions, Business Process Management, E-learning Solutions, E-collaboration Solutions, Web Acceleration Solutions, and Geographic Information Systems.

Primesoft's Regional Development Center (RDC) houses over 35 experts and professionals (with over 20 consultants deployed on-site at client locations), each of whom has earned the credentials and experience in different fields, industries, and areas of IT specialization. The RDC is based in Manila, Philippines, which has been recognized as one of the world's IT hubs and has recently ranked fourth worldwide in IT competence and skills, as disclosed by the US-based research firm, The Meta Group.

For more information on Primesoft, please visit: About Primesoft

Press Contact

Lanie Silerio
E-mail: lsilerio@primesoft.com
Tel: +63 2 752.1220
Fax: +63 2 752.1221