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BMW Philippines Goes Nuts with its New BMW Walnut Blast Microsite

Manila, Philippines – April 18, 2007 – BMW Philippines announced the launch of it new niche online marketing campaign for its Walnut Blast service – a unique engine de-carbonizing service that utilizes walnuts instead of sand to clean engines.

The online campaign designed and developed by Primesoft, is composed of a mini-site featuring detailed information on the BMW Philippines Walnut Blast engine de-carbonizing service. Primesoft utilized engaging design and flash animation to come up with a truly dynamic and unique web site for the campaign.

"Given the uniqueness of the BMW Philippines Walnut Blast service, we needed to ensure that the online campaign web site supported this. We are confident that the web site that was developed in collaboration with BMW Philippines and its ad agency has met all of the project goals." says Mon Corpuz, Creatives Manager of Primesoft.

For more information on the BMW Philippines Walnut Blast engine de-carbonizing service, please visit: http://www.bmw.com.ph/walnutblast/

About BMW Philippines

BMW Philippines, A BMW Group Company was established in January of 2001. BMW Philippines is a joint venture between BMW AG Germany and Mr. Jose Ch. Alvarez. BMW has been a leader in the automotive industry for decades. They are firmly committed to their customer’s and continue to bring new and innovative products into the automotive marketplace backed by the best service in the business.

Now the country's market leader in the premium/luxury car segment, BMW Philippines is also leading in the Asia Pacific Region in terms of automobile sales to the diplomatic community.

The company's unwavering focus has ignited the passion of more and more people who embrace the BMW experience as their own.

To be part of the BMW experience that Primesoft has helped to deliver, log on to www.bmw.com.ph.

About Primesoft

A dynamic offshore outsourcing firm for the past nine years, Primesoft has acquired and developed the right mix of business savvy, cultural sensitivity, and customer insight to respond to the real IT challenges of organizations of different shapes, sizes, industries, and geographical locations. Since it was established as a Hong Kong-registered company by its French principal, Primesoft has grown to expand in Europe, in the United States, and in Asia.

Primesoft has worked with over 250 clients from different industries worldwide, on a wide range of IT solutions and services, such as: Custom Development Solutions, Creative Design and New Media, Managed IT Consulting Services, Gaming Solutions, Business Process Management, E-learning Solutions, E-collaboration Solutions, Web Acceleration Solutions, and Geographic Information Systems.

Primesoft's Regional Development Center (RDC) houses over 35 experts and professionals (with over 20 consultants deployed on-site at client locations), each of whom has earned the credentials and experience in different fields, industries, and areas of IT specialization. The RDC is based in Manila, Philippines, which has been recognized as one of the world's IT hubs and has recently ranked fourth worldwide in IT competence and skills, as disclosed by the US-based research firm, The Meta Group.

For more information on Primesoft, please visit: http://www.primesoft.com/

Press Contact

Lanie Silerio
E-mail: lsilerio@primesoft.com
Tel: +63 2 752.1220
Fax: +63 2 752.1221